TESLA VISION AR
An AR glasses designed to augment the track-day experience while keeping the driver fully in control.
An AR glasses designed to augment the track-day experience while keeping the driver fully in control.
An AR glasses designed to augment the track-day experience while keeping the driver fully in control.
The Changing Role of Driver
The Changing Role of Driver
The Changing Role of Driver
500K+ autonomous trips / week
Waymo currently reports more than 500,000 fully autonomous EV trips every week.
500K+ autonomous trips / week
Waymo currently reports more than 500,000 fully autonomous EV trips every week.
Driving
Driving
Automated Driving
Automated Driving
Assisted Driving
Assisted Driving
As technology moves the driver closer to becoming a passenger, Tesla reminds us that driving can still be more than transportation — it can be the experience itself.
As technology moves the driver closer to becoming a passenger, Tesla reminds us that driving can still be more than transportation — it can be the experience itself.
AUTOMATION
Tesla famous FSD can perform steering, route following, lane changes and other driving tasks under active driver supervision.
PERFORMANCE
Tesla also explicitly develops performance models, which changes vehicle systems to improve performance and handling on closed circuits.
AUTOMATION
Tesla famous FSD can perform steering, route following, lane changes and other driving tasks under active driver supervision.
PERFORMANCE
Tesla also explicitly develops performance models, which changes vehicle systems to improve performance and handling on closed circuits.
AUTOMATION
Tesla famous FSD can perform steering, route following, lane changes and other driving tasks under active driver supervision.
PERFORMANCE
Tesla also explicitly develops performance models, which changes vehicle systems to improve performance and handling on closed circuits.
When driving itself is the experience, could technology assist the driver without taking control away?
When driving itself is the experience, could technology assist the driver without taking control away?
When driving itself is the experience, could technology assist the driver without taking control away?
AUGMENTATION - Technology enhances human capability.
AUGMENTATION - Technology enhances human capability.
Enthusiast Driver
Closed Circuit
Driver in Full Control
Recreational Track Days:
For enthusiast drivers seeking to improve while remaining fully in control.
Enthusiast Driver
Closed Circuit
Driver in Full Control
Recreational Track Days:
For enthusiast drivers seeking to improve while remaining fully in control.
Information Where It Matters
Information Where It Matters
Bring essential feedback into the driver's natural field of view through augmentation:
Bring essential feedback into the driver's natural field of view through augmentation:
Road ahead
Racing line / corner geometry / braking zone.
Road ahead
Racing line / corner geometry / braking zone.
Vehicle state
Speed / tire condition / battery / brakes / temperature.
Vehicle state
Speed / tire condition / battery / brakes / temperature.
Driver performance
Lap / sector / consistency / previous performance.
Driver performance
Lap / sector / consistency / previous performance.
Ideation & Sketches
Ideation & Sketches
Ideation & Sketches
Sleek
Minimal
Precise
Sleek
Minimal
Precise
OUTCOME
CMF Choices
Performance White
A clean white body with Tesla-red accents creates a technical, energetic expression that feels closely tied to the brand’s performance identity.
Executive Black
A full-black body with a gold Tesla mark creates a quieter, more premium expression with stronger emphasis on refinement and exclusivity.
CMF Choices
Performance White
A clean white body with Tesla-red accents creates a technical, energetic expression that feels closely tied to the brand’s performance identity.
Executive Black
A full-black body with a gold Tesla mark creates a quieter, more premium expression with stronger emphasis on refinement and exclusivity.
CMF Choices
Performance White
A clean white body with Tesla-red accents creates a technical, energetic expression that feels closely tied to the brand’s performance identity.
Executive Black
A full-black body with a gold Tesla mark creates a quieter, more premium expression with stronger emphasis on refinement and exclusivity.
Connect to Content
Add layers or components to make infinite auto-playing slideshows.
Black Gradient Lens
A tinted gradient lens that is darker on the sides and clearer in the center, helping maintain forward visibility while reducing distraction on from the side.
Black Gradient Lens
A tinted gradient lens that is darker on the sides and clearer in the center, helping maintain forward visibility while reducing distraction on from the side.
Black Gradient Lens
A tinted gradient lens that is darker on the sides and clearer in the center, helping maintain forward visibility while reducing distraction on from the side.
Connect to Content
Add layers or components to make infinite auto-playing slideshows.